750mL Farrow & Ball Dead Flat Preference Red No.297

Preference Red is a traditional-feeling deep red with a nod to Farrow & Ball's past as a purveyor of 'Preference Paints'. For a more classic feel, try it with any of the Farrow & Ball Red Based Neutrals - such as Dimity or Pointing - or go bold by pairing it with Paean Black.

Farrow and Ball Dead Flat is the flattest matt finish of all the Farrow and Ball paints. In a new durable formula, the All-New Dead Flat is scuff-resistant and scrubbable making it perfect for busy areas of the home like hallways, staircases and living areas. Multi-surface for interior walls, woodwork and metal including radiators, the All-New Dead Flat is a truly versatile, flat matt finish. Creating rich colour-drenched transformations with ease, the latest Farrow and Ball finish is versatile, impressively durable and available in the entire Farrow and Ball colour range.